Pulse Privacy Policy



Information We Collect

There are three basic categories of information we collect:

  • Information you choose to give us.
  • Information we get when you use our services.

Here’s a little more detail on each of these categories.


Information You Choose to Give Us

When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Pulse account, so we need to collect a few important details about you, such as: a unique username you’d like to go by, a password, an email address, a phone number, and your date of birth. To make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information.

Of course, you’ll also provide us whatever information you send through the services, such as photos and videos to your friends. Keep in mind that the users you send photos, videos, and any other content to can always save that content or copy it outside the app. So, the same common sense that applies to the Internet at large applies to Pulse as well: Don’t send messages or share content that you wouldn’t want someone to save or share.

It probably goes without saying, but we’ll say it anyway: When you contact Pulse Support or communicate with us in any other way, we’ll collect whatever information you volunteer.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Live Story, saw a specific ad for a certain period of time, and sent a few photos to friends. Here’s a fuller explanation of the types of information we collect when you use our services :

  • Usage Information. We collect information about your activity through our services. For example, we may collect information about:
    • How you interact with the services, such as which filters you view or apply to photos, which channels you watch on Discover, or which search queries you submit.
    • How you communicate with other Pulse users, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, and your interactions with messages (such as when you open a message or capture a screenshot).
  • Content Information.We collect information about the content you provide, such as if the recipient has viewed the content and the metadata that is provided with the content.
  • Device Information. We collect device-specific information, such as the hardware model, operating system version, advertising identifier, unique application identifiers, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number).
  • Camera and Photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send photos or upload photos from your camera roll unless we can access your camera or photos.
  • Location Information. When you use our services we may collect information about your location. With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.
  • Log Information. We also collect log information when you use our website. That information includes, among other things:
    • Details about how you’ve used our services.
    • Device information, such as your web browser type and language.
    • Access times.
    • Pages viewed.
    • IP address.
    • Identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
    • Pages you visited before or after navigating to our website.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are some of the ways we do that:

  • Develop, operate, improve, deliver, maintain, and protect our products and services.
  • Communicate with you.
  • Monitor and analyze trends and usage.
  • Personalize the services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.
  • Contextualize your experience by, among other things, tagging your Memories content using your precise location data (if, of course, you’ve consented to us collecting that data) and applying other labels based on the content.
  • Enhance the safety and security of our products and services.
  • Verify your identity and prevent fraud or other unauthorized or illegal activity.
  • Use information we’ve collected from cookies and other technology to enhance the services and your experience with them.
  • Enforce our Terms of Service and other usage policies.

We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster.

How We Share Information

We may share information about you in the following ways:

  • With other Pulse users. may share the following information with other Pulse users:
    • Information about you, such as your username and name.
    • Information about how you have interacted with the services, such as your Pulse “score,” the names of Pulse users you are friends with, and other information that will help Pulse users understand your connections with others using the services. For example, because it may not be clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have Pulse friends in common.
    • Any additional information you have consented for us to share. For example, when you let us access your device phonebook, we may share information about you with other users who have your phone number in their device phonebook.
    • Content you post or send will be shared with other Pulse users; how widely your content is shared depends on your personal settings and the type of service you are using. For example, a photo/video may be sent to just a single friend you select, but your My Story content may be seen by any Pulse user whom you allow to see your My Story.
  • With all Pulse users and the general public. We may share the following information with all Pulse users as well as the general public:
    • Public information like your handle name and profile pictures.
    • Any content that you submit to Live, Local, or any other crowd-sourced service. If a Live, Local, or any other crowd-sourced service is streamed on the web or broadcast in some other media, it may be viewed by the public at large.

How Long We Keep Your Content

Pulse lets you capture what it’s like to live in the moment. On our end, that means that we automatically delete the content of your photos (the photo and video messages that you send your friends) from our servers after we detect that a photo/video has been opened by all recipients or has expired. But remember: There are various ways Pulse users can save your content and also upload it to Pulse. We go into more detail below about how users can save Pulse content.

Finally—and this is important—you should understand that users who see the content you provide can always save it using any number of techniques: screenshots, in-app functionality, or any other image-capture technology. It’s also possible, as with any digital information, that someone might be able to access messages forensically or find them in a device’s temporary storage. Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. And we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Children

Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

Revisions to the Privacy Policy

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).